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2 Entertain is a British video and music publisher, formed by the merger of BBC Video and Video Collection International in 2004. Under CEO Richard Green and MD Stuart Snaith, the company operated as a highly successful joint venture between BBC Worldwide and the Woolworths Group until the BBC bought out Woolworths' share following the latter's administration in 2009.
2 Entertain has been fully integrated into BBC Worldwide's consumer products division and now operates solely as a publishing label for non-BBC releases, as the BBC logo is used for BBC releases.
In April 2008 2 Entertain was awarded a Queen's Award for Enterprise.
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