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Impossible TV is a Denver-based production company and creative studio. Founded by Joel Pilger in 1994 under the name Visual Approach, Inc., the company began as a 3D animation studio. Visual Approach's first project was a 3D animated broadcast show open for the Charlotte Hornets NBA team. Other early projects included a 3D show open/title sequence for Walt Disney Television's Belle’s Magical World, a sequel to Beauty and the Beast, a 3D animated campaign for JWT client Ford's "Year End Clearance," and a show open/title sequence for Universal Studios' Balto II: Wolf Quest, the sequel to Balto.
In 2002, the company was renamed Impossible Pictures and began its long-time relationship with DISH Network. Impossible's first project for DISH was development of the “DISH Character,†which subsequently led to the production of multiple 3D animated spots and campaigns. In 2004, Impossible won its first Emmy for the 3D animated “Nutcracker†spot created for the Colorado Ballet. The company earned its first Gold BDA Award in 2005, for its work developing the on-air brand launch of Altitude Sports and Entertainment. This helped launch Impossible's move into network television promotion, as the company took on broadcast promo work for Science Channel, Discovery Channel, Travel Channel, National Geographic Channel and others.
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