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Jorge "Fish" RodrÃguez is a Latin Grammy Award-winner music video director. RodrÃguez was awarded the Best Short Form Music Video at the Latin Grammy Awards of 2006 for "Atrévete-te-te", co-directed by Gabriel Coss and performed by Calle 13. RodrÃguez challenged the types of images seen in mainstream hip-hop videos with "Atrévete-te-te", with René Pérez, the band's lead singer, not wearing massive gold chains or drinking bottles of champagne, and questioning the current lifestyle of Puerto Ricans who try to emulate the American lifestyle.
RodrÃguez relied on tutorials to learn film techniques, and studied sculpture and specialized in image and design. RodrÃguez became involved in film after a trip to Argentina, while drinking at a bar discussing politics and Latin American history with locals. Through that conversation he became aware of South America’s "Dirty War" during which thousands of students, intellectuals, and professionals were targeted by the Argentine government, and became interested in creating a documentary about the Plaza de Mayo massacre. RodrÃguez also has credits for his work in the art direction department of the films The Losers, in 2010, and Fast Five and The Rum Diary in 2011; and the TV Series Off the Map and Eastbound & Down.
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