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Date of Birth
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25-December-1906
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Place of Birth
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Tokmak
(Ukraine, Zaporizhia Oblast)
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Nationality
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United Kingdom, Russian Empire
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Also know as
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Sir Lew Grade, Lou Grade, Lord Lew Grade, Lord Grade, Louis Winogradsky, Lev Winogradsky, Baron Grade, Grade, Baron Grade, The Dancer With The Humorous Feet, Louis Grad (professional dancer), Lovat, Lev (Louis) Winogradsky, Sir Low Grade, Sir Lew (later Lord) Grade, Lew Grade, Baron Grade, Lord Grade Kt, Lou Grade, Lev Winogradsky, Sir Lew Grade, Baron Grade, Louis Winogradsky, Lovat Winogradsky, Baron Grade of Elstree, Sir Lew Grade, Louis Winogradskij
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Profession
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Television Producer, Presenter, Film Producer, Talent agent, Impresario, Media proprietor
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Lew Grade, Baron Grade, Kt, O.St.J., KC*SS, born Lovat or Lev Winogradsky, was a Ukrainian-born British media proprietor and impresario.
Originally a dancer, and later a talent agent, Grade's interest in television production began in 1954 when, in partnership, he successfully bid for franchises in the newly created ITV network, which led to the creation of Associated Television. Having worked for a time in the United States, he was aware of the potential for the sale of TV programming to American networks, and a subsidiary, the Incorporated Television Company was formed with this specific objective in mind. Grade had some success in this field, and these TV series—in particular The Prisoner —still have an international following.
Later, Grade invested in film production. However, several expensive box office failures caused him to lose control of ITC, and ultimately resulted in the disestablishment of ATV after it lost its ITV franchise.
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