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Luella Dayrell Bartley MBE is an English fashion designer, magazine editor and former journalist based in the UK.
A onetime journalist and fashion editor of British Vogue and Evening Standard newspaper, Luella Bartley first attended the further education arts college, Warwickshire School of Arts, before gaining a place at the Central Saint Martins College of Art and Design and launched her eponymous fashion label "Luella" in 1999 with a collection entitled "Daddy, I want a Pony" at a friend's apartment. Bartley is a former roommate of artists Justine Frischmann and Mathangi Arulpragasam. A year after her first showcase, she was awarded Britain's Young Designer of the Year award. Her designs often draw influence from the British music scene and have been acclaimed for her quirky, punk inspired, often distinctly English style. Her LFW debut in February 2000 was the show "Daddy, who were the Clash?"
In 2002, the "Gisele" bag she designed from the best selling "Luella for Mulberry" edition was an instant success and revived the ailing Mulberry brand. This, in turn led to Club21, the Singapore-based retail group, investing in a global licensing agreement for Luella Bartley ready-to-wear and accessories.
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