Matthew Robinson is a British film & television executive producer, producer, director and writer.
Nicknamed Pope of Soap by UK tabloid The Sun, Robinson was lead director of BBC1's soap opera EastEnders when it launched in 1985. His early casting included Den Watts, Pauline Fowler, Dot Cotton, Nick Cotton, Ian Beale, Charlie Cotton, Tony Carpenter.
From 1989 to 95 Robinson set up, produced and directed the teenage soap opera Byker Grove. He cast Anthony McPartlin and Declan Donnelly as teenage heroes P.J. and Duncan and in 1993 launched their post-Byker Grove careers. Now known as Ant & Dec they are the UK's foremost light entertainment act.
In 1998 Robinson was appointed EastEnders' Executive Producer by Mal Young, BBC Head of Drama Series and Peter Salmon, Controller BBC1.
During his reign EastEnders won the BAFTA for "Best Soap" in consecutive years 1999 & 2000 and many other awards.
Robinson also earned tabloid soubriquet Axeman of Albert Square after sacking a large number of characters in one hit including; Sanjay Kapoor, Gita Kapoor, Neelam Kapoor, Michael Rose, Susan Rose, Bruno di Marco, Luisa di Marco, Chris Clarke, Ruth Fowler and George Palmer. He later went on to axe others characters including Tony Hills, Simon Raymond and Huw Edwards.