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WSB-FM is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station. It is the only Atlanta FM radio station to continue to share a broadcast callsign with local TV and AM radio stations, and one of the few such triopolies left in the entire U.S..
The station's studios and offices are located at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta, which is shared with its TV and radio partners. WSB-FM shares a tower with WPBA TV 30, and in fact shares the same antenna with WSTR FM 94.1 and WVEE FM 103.3. The three stations' transmitters are diplexed together, so that they all feed to the antenna instead of into each other.
WSB-FM airs a "light rock" or Adult Contemporary format. Since 2012 a majority of WSB-FM's playlist comes from the 2000s, along with music from the 1980s and 1990s. WSB-FM broadcast all-80s weekends from 2001-2003 and again from 2009-2012, and all-70s weekends during the mid-1990s. The split weekend format ended during January 2012, meaning the light rock format now airs 24/7. During the holiday seasons from 2004 to 2011, the station played all Christmas music from the day before Thanksgiving to Christmas Day. As of 2012, the station did not all-Christmas, mixing Christmas songs in with the regular format as the station did prior to 2004. For the first time ever in 2012, WSB-FM broadcast their normal AC format with mixed-in Christmas songs on Christmas Eve and Christmas Day. This is due to polls in 2012 that showed a majority of WSB's listeners rejected the idea of all-Christmas music.
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