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G4 is an American digital cable and satellite television channel that is owned by G4 Media, a unit of the NBCUniversal Cable division of NBCUniversal. The channel is geared primarily toward young male adult viewers and originally focused on the world of video games, before transitioning to a more general entertainment format. G4 is currently headquartered in Los Angeles.
In late 2012, G4's studio programming was ceased in preparation for its re-launch as the Esquire Network on September 23, 2013, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. However, on September 9, 2013, news broke that NBCUniversal will instead replace Style with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming". As of August 2013, approximately 61,217,000 American households were receiving G4.
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