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BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks of agencies in Omnicom's portfolio. BBDO was named Global Agency of the Year by Adweek in 2011. It has also been named Agency of the Year in 2005 by Adweek, Advertising Age, and Campaign Magazine. In 2006, Mayor Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.
With an extensive portfolio of creative advertising, BBDO focuses on the philosophy of "The Work The Work The Work", citing, "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand".
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