| Porter Novelli is a public relations firm that is part of Omnicom Group. Its original clients were primarily social causes and nonprofit organizations. Today, the company works in crisis management, health care, technology, corporate affairs, consumer marketing, and more. The company has approximately 100 offices in 60 countries. It has developed a reputation as a leading agency in the exploitation of the social media space to promote their clients, and earned PRWeek's 2009 Innovation of the Year for its use of Flickr, Facebook, Twitter and YouTube to promote fashion designers during Fashion Week. The agency also earned an Honorable Mention for PRWeek's 2012 Innovation of the Year for Porter Novelli Radar, the agency's conversation-tracking hub that provides realtime crisis, issues and reputation management. |
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