Dixons Retail plc is one of the largest consumer electronics retailers in Europe. The company operates Currys, Currys Digital, PC World, Dixons Travel and Electro World stores along with many other brands across Europe. As of 2014, Dixons has 530 outlets in the UK and Ireland, and 322 in northern Europe.
The company, formerly known as Dixons plc and later DSG International plc, specialises in selling mass-market technology consumer electronics products, audio-video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and related financial and after sales services. It also sells other products and services, electrical products, spares, repairs, mobile services, online digital photo processing, pre-recorded media and childcare equipment.
Dixons' main competitors are pan-European electrical retailer MediaMarkt and Darty plc. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.