The New Group, an Off-Broadway theater company located at Theatre Row, 410 West 42nd Street, is an artist-driven company with a commitment to developing and producing powerful, contemporary theater. Founded by Artistic Director Scott Elliott, The New Group produced its first play, Mike Leigh's Ecstasy, in 1995. Notable productions include This is Our Youth, Curtains, Goose Pimples, Aunt Dan and Lemon, Hurlyburly, Abigail's Party, Rafta, Rafta..., The Starry Messenger, and A Lie of the Mind.
In nineteen years, The New Group has received over ninety awards and nominations for excellence. The New Group's first musical, Avenue Q, won three Tony Awards, for Best Book, Best Score, and Best Musical, in 2004.
The New Group is run by founding Artistic Director, Scott Elliott, and Executive Director, Geoff Rich.