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DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies. The owners of the international advertising agency groups Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings in 1986 to form the holding company Omnicom. At that point, Doyle Dane Bernbach and Needham Harper merged their worldwide network agency operations to become DDB Needham. Since 1996, that network has been known as DDB Worldwide.
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