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Now TV is a pay-TV service provider in Hong Kong operated by PCCW Media Limited, a wholly owned subsidiary of PCCW. It provides 197 TV channels including 176 channels branded under now TV and 21 channels from TVB Network Vision, as well as over 30 video on demand categories. Launched on 26 September 2003, its TV signal is transmitted with IPTV technology through HKT's fixed broadband network.
Now TV is currently the largest pay-TV operator in Hong Kong in terms of number of subscribers, number of channels, number of HD channels and quantity of VOD contents. The word "Now" is abbreviated from "Network Of the World".
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