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Pro TV is a Romanian TV station launched in December 1995 that reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
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