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Nichols plc, based in Newton-le-Willows, Merseyside, England, is a company well known for its lead brand Vimto, a fruit flavoured cordial. The company can trace its roots back to the invention of Vimto, by John Noel Nichols in 1908. Today the company operates two types of businesses, firstly the sale of Vimto and other brands via supermarkets and associated outlets throughout the world and secondly its Soft drink dispense operation in the UK. The soft drink operation is handled under the name of Cabana and is the UK's largest independent supplier of dispensed soft drinks. Due to its success of the vimto soft drink, Nichols plc started selling vimto chews and vimto chew bars.
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