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MonaVie manufactures and distributes products made from blended fruit and vegetable juice concentrates, powders and purées through a multi-level marketing business model. The company has been the subject of several controversies, such as the health claims for its products have not been scientifically confirmed or approved by regulatory authorities, its chairman was previously involved in false health claims concerning another beverage company. According to Forbes, its business plan resembles a pyramid scheme.
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