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LatinWorks is an advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.
In 2012, LatinWorks was named Multicultural Agency of the Year by both Advertising Age & AdWeek, as well as being named Small Agency of the Year by Advertising Age. In 2011, LatinWorks was named to Ad Age's A-List and won two Lions at the Cannes Festival. In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age and AdWeek.
The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.
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