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SoHo is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms. Originally a retro channel, it moved into Women's interest programming around the late 1990s. Later on it dropped promoting itself as a women's channel, instead focusing on its drama programming.
Following several on-air creative rebrands, and a repositioning to being a full drama channel, dropping much of its talk programming in recent years, W will now relaunch as SoHo, a brand that launched in New Zealand on Monday 20 August 2012 at 8:30pm.
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