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The Omroepvereniging VARA, the VARA Broadcasting Association, is a Dutch public broadcasting association that operates within the framework of the Netherlands Public Broadcasting system. The association was founded in 1925 as the Vereeniging van Arbeiders Radio Amateurs. The name was changed to Omroepvereniging VARA in 1957 and is no longer an acronym.
VARA originally focused on labour and socialism. In the era of Dutch pillarization the association had close links to the Social Democratic Workers Party and its successor, the Labour Party. For many years VARA's chairmen, such as Marcel van Dam and Andre Kloos, were prominent members of the party. Although the connection between the two organizations loosened, affinities remain—such as a large overlap between their respective support bases.
VARA adopted its current logo in 2002.
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