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KSBW is a television station in the United States and is the primary NBC affiliate for the Monterey-Salinas-Santa Cruz, California market. Licensed to the city of Salinas, the station is owned by Hearst Television. KSBW has its studios on John Street in downtown Salinas, which is mentioned occasionally during commercial breaks and newscasts. Its news programs are entitled Action News 8. Its transmitter is located on Fremont Peak in the Gabilan Mountains above San Juan Bautista, California, over 3,100 feet above sea level. The call letters KSBW stand for "Salad Bowl of the World," which is the nickname of the city of Salinas.
The station operates the area's ABC affiliate over on its second digital subchannel. Known on-air as Central Coast ABC, in addition to over-the-air, it is offered on Comcast, Charter, AT&T U-verse, Dish Network, and DirecTV in most areas of the immediate region. The digital subchannel was previously used for a localized version of NBC Weather Plus.
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