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Time Life is a creator and direct marketer that is known for selling books, music, video/DVD, and multimedia products. The current focus of the company is music, video and entertainment experiences as the book division closed in 2003. Its products have been sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales. Current operations are focused in the US and Canada with limited retail distribution overseas.
Time Life was founded in 1961 as the book division of Time Inc. It took its name from Time Inc.'s cornerstone magazines, Time and Life, but remained independent of both. During 1966, Time Life combined its book offerings with music collections and packaged them as a sturdy box set. Throughout the 1970s and 1980s, the selection of books, music and videos grew and was diversified into more genres. When record labels stopped producing vinyl albums in 1990, Time Life switched to CD only. In the mid-1990s, Time Life acquired Heartland Music, with the Heartland Music label now appearing as a brand. This company was subsequently sold off and is no longer attached to Time Life.
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