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iamamiwhoami is the electronic music and multimedia project of Swedish musician and singer-songwriter Jonna Lee in collaboration with her long-time music producer Claes Björklund. Visual collaborators of the project include director Robin Kempe-Bergman, set designer AgustÃn Moreaux, cinematographer John Strandh, and fashion designer Mathieu Mirano. The project's music and visuals contain elements of electronic music sub-genres such as ambient, synthpop, dream pop and trip hop. Their videos in particular have spread virally, and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and music videos. As of 2012, iamamiwhoami has its own label "To whom it may concern." which is founded and run by Jonna Lee and is licensed by Cooperative Music.
Since December 2009, iamamiwhoami's music videos have been released in three different series from the project's YouTube channel whilst their music being available through online retail digital download. Running from an initial set of prelude videos to a series of full length songs, the videos and songs maintain a continuous story around Lee protagonist lead role. iamamiwhoami released their first physical album, the "audiovisual album" kin in 2012, while the initial full-length series bounty was released in physical edition in June 2013. By May 2013 a total of 24 videos have been released from iamamiwhoami's Youtubechannel. To date, the project has also remixed songs for Moby and the Irrepressibles, and performed live concert tours revolving around the releases of kin and bounty and an online performance art "concert" in support of the bounty series taking place in their forest.
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