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Betsy Stark is an American media executive and former broadcast news correspondent. Since January 2011, she has been Managing Director of Content and Media Strategy for the global communications firm Ogilvy Public Relations a division of WPP.
In July 2013, PR Week named Stark a “game changer†on its annual Power List, citing her work creating journalistic-quality content to help Ogilvy's clients tell their stories. Her work directing a 13-part video series on behalf of the Government of Mexico was honored with both SABRE and PR Week awards for reputation and crisis management.
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