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B4U also known as B4U Entertainment or B4U TV was an Indian television satellite channel that was launched on September 3, 2000. The channel was launched by Kishore Lulla of Eros Entertainment, and Lakshmi Mittal of Ispat Industries Ltd. The channel was replaced by B4U Movies, which was launched on October 2, 2001 in India after a great success in UK.
B4U Entertainment programming consisted of many genres of television programmes, including family dramas boasting female protagonists, comedy series, and shows starring Bollywood celebrities. The channel spent roughly Rs. 24 crores on all the programmes it produced, and once relaunched as B4U Movies, the company had to write-off all the programmes.
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