Rovi Corporation is a United States-based company that provides guidance technology, entertainment data, algorithms for recommendations, data analytics and interactive advertising solutions for digital entertainment devices and services. Its customers include consumer electronics manufacturers, cable television and satellite television operators, and websites, application developers, consumer brands and advertisers.
Rovi Corporation’s patents, products, and technologies are involved in the navigation, discovery, search, recommendations on millions of devices worldwide. Specifically, its guidance technologies can be found on set-top boxes, digital video recorders, TVs and mobile and table devices. A range of companies including major CE manufacturers, cable operators, popular websites and social networks use Rovi’s entertainment metadata, a collection of in-depth information on movies, television shows, celebrities, music, games and books, to help organize and enable the consumption of digital entertainment.
The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.