Vaibhavi Merchant an Indian dance choreographer working in Bollywood films.
She is the granddaughter of choreographer B. Hiralal, and the elder sister of Shruti Merchant.
She began her career by assisting Chinni Prakash. She had her acting debut in the Malayalam film Snehapoorvam Anna, but returned to her roots as a dancer and choreographer.
Her first solo work was the choreography for the song "Dhol Baaje" for the film Hum Dil De Chuke Sanam. She won a National Film Award for her work. She took a short break from the industry and then returned with the song "'O Ri Chhori'" from the Oscar-nominated Lagaan in 2001.
She continued to choreograph selected numbers in prominent films such as Devdas, Baghban, Fida, Dhoom, Veer Zaara, Aaja Nachle and Rab Ne Bana Di Jodi and Dhoom 3. She also choreographed the Australian musical The Merchants of Bollywood, a musical written by Toby Gough about her family. Her sister, Shruti Merchant, has been directing the musical both in the United Kingdom and Australia. She also choreographed "Kajra Re" from Bunty Aur Babli.
She was a judge on Nach Baliye 3 along with David Dhawan and Isha Koppikar. She returned as a judge once again on the third season of the TV show Jhalak Dikhhla Jaa alongside judges Saroj Khan and Juhi Chawla and on Zara Nach Ke Dikha 2 along with Arshad Warsi and Shilpa Shetty. She was also a judge on Star Plus Just Dance, along with Farah Khan and Hrithik Roshan.